yonklylogo.256 Microblogging with Twitter has taken off over the past year, many have moved from longer blog posts to frequent 140 character updates.  Twitter is amazing when you want reach an audience, but what if you want something to use with a certain niche?  Emad Ibrahim, a friend of mine saw the need and was inspired to startup Yonkly.  Yonkly is a hosted, white label solution for creating your own microblog network.

Creating your own microblog network is a good idea if you want something specific to your organization or community.  That way posts don’t get lost in all the noise.  A great example is Christtr, a Christian microblog running on Yonkly. where it asks “How are you living Christ’s word?” instead of  “What are you doing?”

Yonkly is still in beta, I have played around with it and it definitely has a lot better usability and polish then other niche microblogging services I’ve seen.  RSS support, Twitter integration (supports cross posting), an API and a desktop client are all in the works.  I think Yonkly is coming to market just in time and has a lot of potential.

Update: Yonkly now support integration with Twitter.